Benni L M Sinaga

Benni L M Sinaga

UX Designer | Product Designer

Medan, ID.
Portfolio

About

Highly skilled UX/Product Designer with a passion for crafting intuitive and impactful digital experiences. Adept at leveraging user research and design thinking to translate complex problems into elegant, user-centric solutions. Proven ability to combine aesthetic principles with strategic problem-solving to deliver exceptional product outcomes and drive user satisfaction.

Work

Freelance

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Product Designer

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Summary

Freelance UI/UX Designer since 2021, helping startups and businesses craft intuitive and engaging digital experiences. Skilled in translating client goals into effective web and mobile interfaces through research-driven and aesthetic design approaches.

Highlights

Designed websites, dashboards, and mobile apps for various clients across industries.

Delivered end-to-end design: research, wireframing, prototyping, and handoff.

Adapted design strategies based on each client's business needs and target users.

Built responsive, accessible interfaces aligned with brand identity.

Maintained clear communication and agile collaboration with remote teams and clients.

Kwek Labs

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UI/UX Designer (Web3)

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Full Time

Summary

Focused on creating intuitive landing pages, dashboards, and design systems that enhance user experience in decentralized platforms. Experienced in user research, responsive design, and cross-functional collaboration.

Highlights

Designed landing pages and user dashboards for Web3 platforms, enhancing engagement and usability.

Specialized in crafting intuitive interfaces tailored for decentralized technologies.

Led the creation of a scalable design system to support product consistency across Web3 projects.

Collaborated cross-functionally with developers and stakeholders to bring Web3 concepts to life.

DBS Foundation

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UI/UX Designer

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Internship

Summary

Contributed to enhancing user experience and digital presence for Bendega through comprehensive UI/UX design and research initiatives.

Highlights

Conducted comprehensive user experience analysis to identify and resolve critical issues, enhancing user satisfaction.

Spearheaded UI/UX improvements and a significant revamp of the Bendega.id website, leading to an enhanced digital experience.

Designed and implemented visually captivating and user-friendly interfaces that elevated the digital experience for Bendega.id.

Developed and maintained robust documentation for UX research findings and the design system, streamlining iterative design processes.

Telkom Indonesia

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UX Research

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Internship

Summary

Led qualitative and quantitative UX research for the Eventeer App, contributing to product enhancement and design system development.

Highlights

Led qualitative and quantitative UX research for the Eventeer App, providing data-driven insights for product enhancement.

Conducted usability testing and ideation sessions, translating research findings into actionable design recommendations.

Managed the evaluation and validation of designs, including creating testing scripts and tracking key data metrics.

Developed and implemented a comprehensive design system for Eventeer's mobile and web platforms, ensuring consistency and efficiency.

Fostered strong collaboration with UX Designers, UI Designers, and Product Owners to align research with product development goals.

Apple Developer Academy

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Product Designer

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Full Time

Summary

Executed end-to-end product design processes, from initial user research to high-fidelity prototyping, focusing on user-centered solutions.

Highlights

Conducted in-depth user research, utilizing desk research, interviews, and observation to uncover critical user problems and inform design decisions.

Developed comprehensive empathy maps, user personas, and user journey maps to deeply understand user behaviors, needs, and pain points, guiding targeted problem-solving.

Designed intuitive user flows to optimize product navigation and user experience.

Validated design solutions through rigorous Concept Testing and Usability Testing, ensuring user-centricity and effectiveness.

Analyzed and synthesized user feedback from testing, translating insights into actionable design improvements.

Created and iterated on designs from low-fidelity wireframes to high-fidelity prototypes using Figma and Sketch, facilitating clear communication and efficient development.

Helloilmare

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UI/UX Design

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Summary

Improved the Helloilmare website's user experience and branding through strategic research, ideation, and prototyping.

Highlights

Developed and executed comprehensive qualitative and quantitative research plans, driving user-centric ideation processes.

Designed and implemented innovative solutions to significantly improve the Helloilmare website, specifically enhancing transaction flows and product sections.

Contributed to strengthening the brand identity of Helloilmare's products through strategic UI/UX design.

Conducted extensive prototyping and analysis, optimizing the user experience on the Helloilmare website for superior results.

Education

Universitas Sumatera Utara

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Bachelor's Degree (S1) Computer Science Grade: 3.6

Binar Academy

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Bootcamp UI/UX Design Grade:

Languages

Indonesian

Native

English

Fluent

Skills

UX Research

User Research, Research Methodology, Qualitative Research, Quantitative Research, User Interviews, Observation, Desk Research.

UX Design

UI/UX Design, User-Centered Design, Interaction Design, Design Thinking, Problem Solving, User Flows, Information Architecture.

Prototyping

Lo-Fi Prototyping, Mid-Fi Prototyping, Hi-Fi Prototyping, Figma, Sketch.

Usability Testing

Concept Testing, Usability Evaluation, Testing Scripts, Data Analysis.

Product Knowledge

Product Management, Business Acumen, Product Development Lifecycle.

Design System

Design System Development, Component Libraries, Consistency.

Collaboration Tools

Miro, Notion.

Design Tools

Figma, Adobe Creative Suite, Maze, Sketch.

Quant UX

Quantitative User Experience, Data Analysis, Metrics.

Soft Skills

Creative Spirit, Communication, Teamwork, Fast Learner, Motivated, Attention to Detail, Collaboration.

Critical Thinking

Analytical Thinking, Problem Identification, Solution Generation.

UI Design

User Interface Design, Visual Design, Mobile Design, Web Design, Wireframing, Prototyping.