# Benni L M Sinaga - UX Designer | Product Designer
Source: https://hello.cv/bennisinaga
Medan

## Links
- LinkedIn | https://linkedin.com/in/bennilsinaga

## About
Highly skilled UX/Product Designer with a passion for crafting intuitive and impactful digital experiences. Adept at leveraging user research and design thinking to translate complex problems into elegant, user-centric solutions. Proven ability to combine aesthetic principles with strategic problem-solving to deliver exceptional product outcomes and drive user satisfaction.

## Work
### Product Designer | Freelance
Freelance UI/UX Designer since 2021, helping startups and businesses craft intuitive and engaging digital experiences. Skilled in translating client goals into effective web and mobile interfaces through research-driven and aesthetic design approaches.
- Designed websites, dashboards, and mobile apps for various clients across industries.
- Delivered end-to-end design: research, wireframing, prototyping, and handoff.
- Adapted design strategies based on each client's business needs and target users.
- Built responsive, accessible interfaces aligned with brand identity.
- Maintained clear communication and agile collaboration with remote teams and clients.
### UI/UX Designer (Web3) | Kwek Labs
Focused on creating intuitive landing pages, dashboards, and design systems that enhance user experience in decentralized platforms. Experienced in user research, responsive design, and cross-functional collaboration.
- Designed landing pages and user dashboards for Web3 platforms, enhancing engagement and usability.
- Specialized in crafting intuitive interfaces tailored for decentralized technologies.
- Led the creation of a scalable design system to support product consistency across Web3 projects.
- Collaborated cross-functionally with developers and stakeholders to bring Web3 concepts to life.
### UI/UX Designer | DBS Foundation
Contributed to enhancing user experience and digital presence for Bendega through comprehensive UI/UX design and research initiatives.
- Conducted comprehensive user experience analysis to identify and resolve critical issues, enhancing user satisfaction.
- Spearheaded UI/UX improvements and a significant revamp of the Bendega.id website, leading to an enhanced digital experience.
- Designed and implemented visually captivating and user-friendly interfaces that elevated the digital experience for Bendega.id.
- Developed and maintained robust documentation for UX research findings and the design system, streamlining iterative design processes.
### UX Research | Telkom Indonesia
Led qualitative and quantitative UX research for the Eventeer App, contributing to product enhancement and design system development.
- Led qualitative and quantitative UX research for the Eventeer App, providing data-driven insights for product enhancement.
- Conducted usability testing and ideation sessions, translating research findings into actionable design recommendations.
- Managed the evaluation and validation of designs, including creating testing scripts and tracking key data metrics.
- Developed and implemented a comprehensive design system for Eventeer's mobile and web platforms, ensuring consistency and efficiency.
- Fostered strong collaboration with UX Designers, UI Designers, and Product Owners to align research with product development goals.
### Product Designer | Apple Developer Academy
Executed end-to-end product design processes, from initial user research to high-fidelity prototyping, focusing on user-centered solutions.
- Conducted in-depth user research, utilizing desk research, interviews, and observation to uncover critical user problems and inform design decisions.
- Developed comprehensive empathy maps, user personas, and user journey maps to deeply understand user behaviors, needs, and pain points, guiding targeted problem-solving.
- Designed intuitive user flows to optimize product navigation and user experience.
- Validated design solutions through rigorous Concept Testing and Usability Testing, ensuring user-centricity and effectiveness.
- Analyzed and synthesized user feedback from testing, translating insights into actionable design improvements.
- Created and iterated on designs from low-fidelity wireframes to high-fidelity prototypes using Figma and Sketch, facilitating clear communication and efficient development.
### UI/UX Design | Helloilmare
https://
Improved the Helloilmare website's user experience and branding through strategic research, ideation, and prototyping.
- Developed and executed comprehensive qualitative and quantitative research plans, driving user-centric ideation processes.
- Designed and implemented innovative solutions to significantly improve the Helloilmare website, specifically enhancing transaction flows and product sections.
- Contributed to strengthening the brand identity of Helloilmare's products through strategic UI/UX design.
- Conducted extensive prototyping and analysis, optimizing the user experience on the Helloilmare website for superior results.

## Education
### Universitas Sumatera Utara | Computer Science
3.6 | https://
### Binar Academy | UI/UX Design
https://

## Languages
- Indonesian | Native
- English | Fluent

## Skills
### UX Research
Expert
- User Research
- Research Methodology
- Qualitative Research
- Quantitative Research
- User Interviews
- Observation
- Desk Research
### UX Design
Expert
- UI/UX Design
- User-Centered Design
- Interaction Design
- Design Thinking
- Problem Solving
- User Flows
- Information Architecture
### Prototyping
Expert
- Lo-Fi Prototyping
- Mid-Fi Prototyping
- Hi-Fi Prototyping
- Figma
- Sketch
### Usability Testing
Proficient
- Concept Testing
- Usability Evaluation
- Testing Scripts
- Data Analysis
### Product Knowledge
Proficient
- Product Management
- Business Acumen
- Product Development Lifecycle
### Design System
Proficient
- Design System Development
- Component Libraries
- Consistency
### Collaboration Tools
Proficient
- Miro
- Notion
### Design Tools
Expert
- Figma
- Adobe Creative Suite
- Maze
- Sketch
### Quant UX
Proficient
- Quantitative User Experience
- Data Analysis
- Metrics
### Soft Skills
Proficient
- Creative Spirit
- Communication
- Teamwork
- Fast Learner
- Motivated
- Attention to Detail
- Collaboration
### Critical Thinking
Expert
- Analytical Thinking
- Problem Identification
- Solution Generation
### UI Design
Expert
- User Interface Design
- Visual Design
- Mobile Design
- Web Design
- Wireframing
- Prototyping

## Source
Read this profile on Hello.cv: https://hello.cv/bennisinaga
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